WAVE FUNDRAISING
An ethical fundraising team fueling the nation’s leading cause organizations
Our country needs nonprofits—and nonprofits need effective fundraising groups, like industry leader Wave, to power and sustain their work. In our rapidly shifting world, Wave mobilizes dollars and support at scale, turning people-skills, passion, strategy and technology into outcomes that positively impact our society.
While fundraising and canvassing groups are many, truly ethical, people-focused and anti-racist groups are few. From leadership to part-time hourly staff, the Wave team embodies deep commitment, acumen, humanity and integrity at every level. They invest in their people, and it shows.
Wave’s brand identity is inspired by the idea of “wave”—both as a universal welcoming gesture, and as a symbol of seismic impact as so many work to create a “new wave” of change in our country.
Purpose:
Connecting people to the causes they care about.
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Research
Brand Strategy
Positioning
Naming
Internal Identity
Visual Identity
Messaging
Website
Marketing Materials
BRAND BEHAVIORS
We’re committed to the
causes we fight for.
Our work is more than a transaction. We’re deeply invested partners, and we genuinely care about our clients’ causes. The Wave team is well-versed in the issues we advocate for, allowing us to fight for them with authentic passion and authority.
We’re committed to equity, inclusion, diversity and justice.
We act from a place of shared purpose. Our team values equity, mutual respect, open-mindedness, justice, inclusion, and community. Our values are reflected in our clients, partnerships and policies.
We focus on the big picture.
We fuel causes’ long-term success and short-term goals. We deliver the highest quality results in the field because we approach each project with long-term thinking, flexibility, commitment and integrity. We focus on quality and retention—not just volume—so that our clients get the best ROI possible.
We invest in our people.
We deliver the highest quality results in the field because we put our people first—supporting our team with great training and oversight, and empowering them with responsibility and leadership opportunities. We’re committed to paying our team well, we treat each other with care and respect, and we encourage everyone to bring their abilities and creativity to their work. Our workplace is an equitable and inclusive environment, and we’re proud to have the most diverse team in the industry.
We fit right in.
We operate as a seamless extension of our clients’ in-house team. Working with us never feels like working with a separate vendor. We take on the causes of the brands we fight for, and adapt to meet their unique needs and goals.
We turn goals into outcomes.
We’re a boutique organization that delivers big. Our seasoned team has a decades-long track-record of leading successful programs, so we can mobilize quickly to deliver unparalleled results.
“Made Better Brands is the best. Emily really got to know our company and our values, to the point where she could articulate it even better than we could. Her talented design team created imagery that perfectly told our story, and they helped us turn our brand strategy and identity into an awesome website that I now show off to everyone. The icing on the cake is that their team is incredibly fun and easy to work with. We tell everyone we know to hire Made Better Brands.”
— Sasha Rosen, President
