THE HIGH CONCEPT
Dining at the *highest* level
It’s not a secret that cannabis and food pair well together.
But now, as much of the country legalizes recreational marijuana, cannabis-curious consumers are looking for new ways to explore weed as part of their leisure and health routines.
The High Concept (“THC”) founder Kevin Schoonover welcomes this growing market of both new and seasoned cannabis users to partake in a guided, mouth-watering, elevated dining experience right at their own kitchen tables. At THC, food is viewed as a medium to help people have the best experience possible with cannabis.
This coast-to-coast cannabis experience is driven by the belief that dining with weed should be safe, easy and fun for everyone. The High Concept’s cannabis experts infuse each course based on guests’ personal tolerance and desired high while world-class chefs cook up the finest local ingredients into a seasonally-inspired curated menu. Diners come away buzzing with a memorable experience and personalized recommendations for premium cannabis and lifestyle brands to try.
The High Concept brand identity is strategically designed to spark excitement and trust in consumers of all ages and levels of cannabis comfort, and to distinguish the company within a bustling, increasingly crowded marketplace.
Purpose:
An elevated at-home dining experience making cannabis accessible and fun for all.
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Brand Strategy
Positioning
Internal Identity
Visual Identity
Messaging
Website
Giving High-End a New Meaning
We’re intentional about every moment of our meals.
Our experts infuse each course based on your personal tolerance and desired high.
Our chefs use the finest local ingredients to create seasonally-inspired menus that change daily.
And we partner with premium cannabis and lifestyle brands to make sure you’re getting the best your city has to offer.
Welcome to our table.
Kevin Schoonover, CEO & Founder
