BRAND BELIEFS

When you wear your light on your sleeve, you make the world brighter.

We believe that there is goodness in everyone, and our world needs each and every human to shine their unique light. You have a purpose, talent, inspiration and a soul mission to share. When you share that light, you give others permission to do the same.

Highly fashionable can also be highly functional.

Our clothing not only makes a statement—it supports your life. The Astra jacket is portable and its special technology retains your body heat so you know you’ll be covered wherever your next adventure leads.

Life is more fun when lived adventurously.
Our company was born in 2020; a year when adventure seemed out of reach. But we believe is that living adventurously is a mindset—one that comes to those who chase life head on. Adventure can be experienced in ways big and small—by trying something new, opening up to bigger possibilities, cultivating new relationships, finding new passions and talents, or expressing yourself in new ways. Astra is an outer symbol of an inner approach to an adventurous life.

You deserve to celebrate yourself.
There is a 1 in 400 trillion chance of you being born. The fact that you’re here, on planet Earth, is reason enough to celebrate–let alone your individuality and unique genius. At Astra, we believe you deserve to be celebrated for the whole person you are. After all, your light shines brightest when you’re being your true self.