The Ladies Community

A global community for women leveling up.

We met The Ladies Community (“TLC”) at a pivotal point in their business. The founder and her team had gained incredible traction in Toronto, building a community of over 10,000 members in just two short years. They had plans in place to launch TLC in New York City, Los Angeles, and Melbourne, but wanted to upgrade their brand before scaling worldwide. With the recent upswell in women’s communities all over the globe, we worked with TLC to ensure that their verbal and visual brand was clear, compelling, differentiated and polished, allowing them to stand shoulder-to-shoulder with their fellow leaders in the space.

Purpose:
The Ladies Community is the power source for women living inspired, connected lives they love.

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Research
Brand Strategy
Positioning
Internal Identity
Visual Identity
Messaging
Website
Implementation
Brand Activation
Personal Brand Strategy

Our objectives:

Elevate the profile of TLC and create a more polished, professional face for the brand
Create a high-end, exclusive feel that stands out amidst the other players in the ecosystem of women’s communities
Build an uplifting brand for women that highlights personal growth, spirituality, career, and the importance of friendship and community
Develop targeted messaging and communications to speak to the various TLC audiences

“Working with Emily is pure MAGIC! I recommend everyone, regardless of what stage of business they are in. I really did not know how much detail went into building an amazing brand, until working with Emily! Her program has helped us to elevate our brand image, intentionally craft our brand voice, clarify our mission and positioning statement, align internal and external facing documents with our new brand, select meaningful visuals to communicate our values, redesign our logo, expand our business and much much more! Emily is professional, easily to work with and perfectly understood what we were trying to create. She exhibits her many talents as she takes clients through her flawless process of brand execution. It has been such a pleasure to work with Emily. We would not have been able to do it without her.”

— Vanessa Ortali, Community Leader, Speaker & Coach.

MANIFESTO

We are a global sisterhood of women coming together to form meaningful connections with others and to deepen the connections we have with ourselves. Our community is a power source for real, extraordinary women on a path to living their best lives.

When life starts swirling with expectations, pressures, and stresses, TLC gives you the permission—and safe haven—to navigate your life with radical authenticity. Here, you can be unapologetically yourself and find a source for friendship, professional expansion, wellness, love, and positivity.

TLC women are on a mission for more. More peace, more success, more love, more self-care, more clarity, more light. And we support one another in our individual and collective missions by choosing love over fear, expansiveness over smallness, hugs over handshakes, yes over no. And, we just plain have a blast together, because life is a party and every moment should be fully enjoyed.

We believe, so deeply, that when women show up for one another magical things can happen. Stepping out of fear and into love, together we have the power to live our fullest lives and lift the vibration of the world.