THIRD LAW

Making sustainable fashion accessible and enjoyable for the everyday person.

As Newton’s Law says, for every action there is an equal and opposite reaction. Embracing sustainable fashion is one small action we can take to make a big impact the environment, supply chain and labor ethics. Our client Kathy, Xoogler turned founder of THIRD LAW, made it her mission to show everyday folks how they can curate a sustainable wardrobe that they love without dropping big bucks or losing their personal sense of style.

The THIRD LAW brand brings a missing edge and spirited attitude to the sustainability space, emphasizing how living with less can unlock our ability to live without limits.

 

Purpose:
THIRD LAW is a sustainable fashion, strategy and activation company for the modern world.

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Research
Brand Strategy
Positioning
Internal Identity
Visual Identity Expansion
Messaging
Website
Implementation
Brand Activation

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MANIFESTO

For every action, there is an equal and opposite reaction. An interwoven web of impact that ripples through our lives, families, communities, and world. At THIRD LAW, we believe that your closet is the greatest, most accessible tool for personal and global transformation, and that the actions each of us take around wardrobe have the power to impact our lives and world—for good. THIRD LAW is a sustainable fashion strategy and activation company for the modern world. We unleash your ability to create and curate a wardrobe that works powerfully for you and for our planet. We see sustainability as a path to a more limitless, expressive and easy life. We believe that anyone who gets dressed in the morning has an incredible opportunity to make a positive, intentional imprint—and we’re here to show you how. Sweeping change starts with simple shifts. The number one way we will fashion a circular economy is by changing minds—and mindsets!—around wardrobe. Sustainability starts with awareness and is implemented through mindset and daily decision-making. We mend, repurpose, recycle, thrift and swap. We shop intentionally, to fuel our personal aspirations and the health of the planet. We unlock business’ ability to actively create a more conscious fashion industry. We live at the edge of of sustainability and are passionate about sharing what we know.

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“Emily got to know the vision for my brand inside and out and brought it to another level that I didn't think was possible. I am so incredibly grateful to have found Emily and Made Manifest Brands. Although I have a background in brand marketing, I would have never been able to extract what was inside of my head into such a powerful brand strategy. She is a talented strategist who is attentive, intuitive, creative and so much fun to work with. I would highly recommend her to anyone looking to develop their brand - whether you are at the beginning stages or looking to refine an already established brand - she is an expert at her craft.”

— Kathy Kearns, Sustainable Fashion Strategist & Stylist

 
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