POLYGLOTTE
A special character keyboard solving hardware problems in a human way.
Our client, Polyglotte founder Daniela Semeco, invented a revolutionary mechanical keyboard and mobile app that allows users to type seamlessly across virtually any language.
Her patented technology adds a new dimension to keyboarding, making it possible to access more than 250 symbols, each only two or three strokes away. From lawyers and customer service agents to multi-lingual students or writers, the Polyglotte keyboard allows for fluid typing without workarounds or distractions.
Our assignment was to bring warmth and personality to a piece of technology that could otherwise feel intimidating. Daniela’s love for immersive culture and deep industry knowledge is infused into the Polyglotte brand, brought to life with a clean yet playful visual system.
Purpose:
Special character typing made simple
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Research
Brand Strategy
Positioning
Internal Identity
Visual Identity
Messaging
App ID
MANIFESTO
Polyglotte was born out of a love for languages, culture and adventure. We simplify special character typing across all platforms, because the world should be able to experience a more fluid way of typing without workarounds or distractions. It’s time to supercharge PC and mobile typing.
Polyglotte applies linguistics and a deep understanding of culture and industry to solve hardware problems in a human way. That means intuiting the customer’s needs and creating an adaptable solution to make it easier for you to express yourself.
Our keyboards are built for high volume typists from various industries: concierges, writers, lawyers, students, contact center agents. We remove the roadblocks that inhibit communication and create a system to eliminate them forever. We want you to feel refreshed and energized, so you can create more connection, flow and creativity in expression. So that you can shatter the barriers to communication.
We believe that people around the world should be able to express themselves freely, without technology getting in the way. This allows for a global human-centric and surprisingly simple solution to happen. A solution that we call Specialty Typing™.
“’I’m so grateful for the amazing experience I had working with Made Better Brands. The Brand Kit was instrumental in building a brand that I’m incredibly proud of. I’m the kind of person who does well with structure, and that’s what I most appreciated about the branding process. We uncovered a unique and powerful voice that really defines what Polyglotte stands for. It’s helped immensely with sales messaging, which can be challenging when it comes to innovation—but not anymore! One of the best parts about the program was working with a New York-based designer who created all of our new logos as well as assisted in releasing our new app on the App Store. Never in my wildest dreams did I think that for the price we paid, we would receive so much! It came from someone who understands what an impact company looks and feels like, because she herself is responsible for creating beautiful brands to help other companies do good things...I feel incredibly lucky to have a hero-like friend like you, Emily!”
— Daniela Semeco
Founder + CEO
