Bright Iris Film Co.

A boutique distribution, publicity and marketing agency connecting films to audiences.

With nearly fifteen years in the independent film industry and a lifelong love of the movies, our client Lisa approached us ready for a rebrand. She wanted her company’s identity (formerly 11th Street Lot) to reflect the level of success it had achieved and to capture the genuine passion and sophistication her team brings to each and every client engagement.

The refreshed brand, Bright Iris Film Co., draws its name from both Greek mythology and the mechanics of filmmaking: Iris is the messenger to the gods, ushering stories and lessons between worlds, while the iris of a camera is the mechanism that determines how much light enters the frame. Together, these concepts capture the spirit of the agency as it serves as a bridge between artists and audiences.

Purpose:
Elevating the human experience through film.

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Research
Brand Strategy
Positioning
Internal Identity
Naming
Visual Identity
Messaging
Implementation
Launch Strategy

Lisa Trifone_Bright Iris Film Co.JPG — “My new brand embodies everything I need it to today, while positioning my business for exciting future growth. Emily's essential guidance on rebranding my business was invaluable. Her insight and expertise ensured the process was thoughtful and thorough, resulting in a vision and direction for my work I never would have arrived at on my own. Thank you, Emily!”

**— Lisa Trifone,** Founder
Film Publicist & Marketer

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MANIFESTO

Bright Iris Film Co. connects films to audiences by providing guidance and expertise to storytellers ready to bring their work to the world. Founded in 2017, the agency offers distribution, marketing and publicity services that capitalize on a depth of industry experience and access as well as a wealth of enthusiasm for celebrating and amplifying the stories that connect us. In an ever-changing film industry, we champion collaborations that are nimble, innovative and thoughtful. Bright Iris Film Co. draws its name from both Greek mythology and the mechanics of filmmaking: Iris is the messenger to the gods, ushering stories and lessons between worlds, while the iris of a camera is the mechanism that determines how much light enters the frame. Together, these concepts perfectly capture the spirit of the agency as it serves as a bridge between artists and audiences. From project-based engagements to long-term partnerships, we consistently balance pragmatism with potential, pairing proven tactics with tailored strategies for unparalleled success. Keenly aware of the privilege it is to do this creative work, Bright Iris Film Co. exists to elevate the human experience through film.