Build and launch your brand in 10 weeks.
Make your business a magnet for customers, sales and influence with a brand identity that works powerfully for your business.
Hi, I’m Emily, the founder of Made Better Brands, the creator of the Made Better Brand Kit, and champion of purpose-driven founders and small businesses all over the world. Along with a team of creative partners and tech experts, I show my clients how to build magnetic brands that work powerfully for their businesses.
Let’s talk about your brand.
If you're an entrepreneur,
small business owner or side hustler turned founder—
And you're on a mission to establish yourself so you can start generating more customers and sales, then you probably already know just how important it is to build your brand.
You probably already know
Your brand is the house your business lives in
...and without a solid brand foundation in place, your business—and ability to get on the radar of the folks who need you in their lives—is built on shifting sands.
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You’ve probably already heard
It takes consumers an average of 7 seconds to form an impression of you
—and one tenth of a second to determine your trustworthiness—so you know you need a stand-out design and crystal clear message from the get-go.
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But here’s what you might NOT know:
A truly powerful brand with a well-planned strategy, resonant message and stand-out design unlocks your ability to:
1. Be instantly recognizable
Your brand is your visual and verbal signature. It’s the way that the world recognizes you and the way you start to build a name for yourself. A seemingly small thing like brand colors actually improve business recognition by over 80% and the consistent presentation of a brand increases revenue up to 33%.
Cha-ching! (source: Forbes)
2. Charge the higher rates you know you deserve
When you have a buttoned-up brand, your perception skyrockets, allowing you to finally charge the fees that your product or service has always been worth. After all, pricing is marketing—and confidently charging higher rates (with an awesome brand to back it up) will attract a caliber of customers who are willing to pay for it.
3. Immediately boost your credibility and trust
This can lead to more partnerships, interest from investors, media coverage, speaking gigs, referrals, and a whole slew of profile-raising opportunities.
4. Amplify your true value
You know you have something great to offer. But when you get crystal clear on the value you deliver to your customers—and reflect and amplify it in your brand—the world will finally know it too.
5. Increase meaningful connections (& breed long-term fans)
At its core, business is really about relationships. Your brand’s ability to meaningfully connect with your audiences heightens its trust factor and consumer loyalty—which, by the way, is worth 10x more than a single purchase. (source: White House Office of Consumer Affairs)
6. Laser-focus your business strategy
You can’t build a strategic, powerful brand without a business strategy. The kicker? Going through the branding process the right way will cause you to pin down the internal side of your business as you work, and transform you into a smart, savvy force to be reckoned with.
“I’m ready to build an awesome brand that will help my business thrive…
…But where do I start?”
Here's the truth.
Most entrepreneurs and small business owners start strong and enthusiastic with their brands. But after they realize that there’s more to brand than throwing a logo together, the confusion and overwhelm sets in. So they throw their website together and call it a day, turning their attention to more pressing matters—like, you know, getting some business through the door.
Settling for a “good enough” brand ("it's just for now!") sounds okay in the short-term, but is a long-term success blocker.
Your brand is the front door of your business.
Settling for a "good enough" brand—or no brand at all—is the easiest way to stunt your business growth and block your own success.
Brand is the very thing that will help you:
You are fully capable of building a powerful, one-of-a-kind brand that will help your business start thriving. All you need are the tools and expert support to turn your brand dreams into reality.
The Made Better Brand Kit shows entrepreneurs and small business owners exactly how to build and fully launch an awesome brand in 10 weeks.
This comprehensive brand identity building program is developed by industry experts with decades of experience working with the world’s leading brands.
The Made Better Brand Kit not only grants access to the "mysterious" strategies behind stand-out brands, but takes you step-by-step through envisioning, creating and launching your own.
This co-creative brand identity building program is customized for you—and the exact business you’re building.
You’ll learn all about brand building as you build your brand—using our how-to videos to walk you through the process, completing hands-on activities to unlock your inner branding genius...
...and the best part?
You’ll do this side-by-side with our team of experts in private co-creation sessions throughout the entire process. So you can’t mess this up—because we literally won’t let you :)
The end result:
A truly powerful brand—that you absolutely love—to support your business’ growth and success for years to come.
When you finish your
brand kit, you will have:
A rock-solid brand strategy that positions your business for success
A magnetic internal brand that builds lasting bonds with your customers
An ingenious name for your business
A powerful visual identity, from your logo to colors, fonts and imagery
Compelling brand communications that make you memorable and magnetic
A fully implemented and launched brand across materials and platforms
A comprehensive Brand Guideline that you and your team will use to manage your brand for years to come
“As a former Fortune 500 Executive, I have come accustomed to exceptional work products. The Made Better Brand Kit has far exceeded my expectations!
The professionalism and attention to detail that Emily has created in this self-directed experience was second to none. Emily has truly thought of everything and coupled with her coaching, I have learned more about myself and my business than I could have ever imagined. I am not only excited and thrilled with what we have created, I am confident that it truly represents the vision and soul of my brand, will resonate with my targeted clients and will stand the test of time. 100% worth the investment!”
— Suzie Joseph, Executive Coach
Here’s how it all breaks down >>>
The Made Better Brand Kit is the first program of its kind that…
EMPOWERS YOU WITH SKILL AND KNOW-HOW
You'll be able to totally take charge of your brand-building efforts here on out, and significantly lessen or eliminate the need for expensive consultants or agencies going forward.
IS 100% BURN-OUT-PROOF
The Brand Kit was built to be completely doable for busy business owners.
Each step is broken down for you and supplemented with resources and customized 1-on-1 support from me. So—as long as you commit to the process, you will get results. And, you'll start seeing exciting and tangible shifts from get-go.
Most brand builders complete the kit in about 10 weeks (70 days), but I encourage my clients to go at their own pace and create an experience that works well in their schedule.
UNLOCKS & LEVERAGES YOUR INNER WISDOM
Your brand should be a true reflection of your vision.
Whether you believe it or not, you have brand genius inside of you already. The right questions and frameworks will unlock that wisdom and help you organize it into a powerful identity for your business. You don't need someone else to tell you who or what they think you should be.
BUILDS POWERFUL BRANDS THAT LAST
(despite what's going on in the world)
When your brand is strategically built from the inside-out, it won't matter what the latest trend, craziest global event, or shiniest new competitor steps onto the scene.
Your brand will be rock solid for years to come.
“My new brand embodies everything I need it to today, while positioning my business for exciting future growth.
Emily's essential guidance on rebranding my business was invaluable. Her insight and expertise ensured the process was thoughtful and thorough, resulting in a vision and direction for my work I never would have arrived at on my own. Thank you, Made Better Brands!”
— Lisa Trifone, Founder Bright Iris Film Co.
Here’s how we’ll do it
GETTING GROUNDED
Brand 101 & Preparation
+ We'll walk through the Brand Kit so you're organized and 100% ready to go
+ Learn all about brand—what is it? And, what isn't it?
+ Unpack the 6 Pillars of Brilliant Brands & access your Rubric for Brand Brilliance
+ Set your unique brand vision
IMMERSION
Compiling Critical Inputs, Examining Marketplace Trends & Setting Your Brand Vision
+ Get a crystal clear picture of what's going on with your brand today
+ Uncover how to build a brand that wields power and influence in the marketplace and among your audiences
+ Deeply understand where you're headed with dynamic projecting, visioning and goal-setting activities
SETTING YOUR STRATEGY
Forming Strategic Insights and Building Your Brand Roadmap
+ Identify and organize your key brand strengths, obstacles and opportunities
+ Make your brand a vehicle that helps you achieve your BIGGEST personal and professional aspirations
+ Determine your brand's signature "way of being" with our Center of Gravity finder
+ Build your Brand Strategy Roadmap that will pave the way to brand brilliance!
INTERNAL BRAND IDENTITY
Revealing Your Brand DNA and Igniting Your Brand Soul
+ Uncover your brand's unique fingerprint by pinpointing your What, How & Why
+ Laser-focus your internal identity by setting the North Star for your brand
+ Humanize your brand with an authentic voice, purpose and personality
+ Supercharge your brand's ability to connect with real people out in the world
EXTERNAL BRAND IDENTITY
Crafting Powerful Brand Communications
+ Prepare your brand communications for prime time
+ Write a compelling Brand Manifesto & memorable Elevator Pitch that engages hearts and minds
+ Craft Key Messages that are tailored for your audiences—and can be copy & pasted onto your materials and platforms from here on out
CONTENT & COMMUNICATION
Naming (or Re-Naming!) Your Business & Designing Your Visual Identity
+ Generate a brilliant brand name with our secret name-storming method. Whether you're a first-timer or re-brander, we've got you covered all the way from ideation to fully owning, registering and trademarking your new name.
+ Set an ownable, stand-out look and feel for your visual brand identity
+ Select Brand Colors that are a perfect fit for your brand vision—and communicate critical psychological and energetic information
+ Create meaningful logo concepts and design a distinguished logo you absolutely love. Here, you'll handpick a Brand Kit Designer to create your logo or we'll set you up to hit a home-run with your own designer
+ Choose your brand typography and curate your Imagery Library
IMPLEMENTATION & LAUNCH
Bringing Your Brand Into the World
+ Plan your brand launch—set your vision, timeline, budget, and implementation plan. We've got you more than covered with detailed punch lists and customizable spreadsheets :)
+ Prepare your platforms and materials! Transition your shiny new brand onto all your physical and digital "stuff." We'll give you our tips, preferred vendors, and easy templates to use if you're strapped for time!
+ Implement our Go-Time Guide to turn your brand launch into a powerful marketing moment
+ Get your hands on mission-critical Rebranding Basics—for the brand re-imaginers among us!
+ Set yourself up for ease and success in the months and years to come
“Emily got to know the vision for my brand inside and out and brought it to another level that I didn't think was possible.
I am so incredibly grateful to have found Emily and Made Better Brands.
Although I have a background in brand marketing, I would have never been able to extract what was inside of my head into such a powerful brand strategy. She is a talented strategist who is attentive, intuitive, creative and so much fun to work with. I would highly recommend her to anyone looking to develop their brand - whether you are at the beginning stages or looking to refine an already established brand - she is an expert at her craft.”
— Kathy Kearns, Sustainable Fashion Course Creator
“Working with Emily is pure MAGIC! I recommend everyone to Made Better Brands, regardless of what stage of business they are in.
I really did not know how much detail went into building an amazing brand, until working with Emily!
Her program has helped us to elevate our brand image, intentionally craft our brand voice, clarify our mission and positioning statement, align internal and external facing documents with our new brand, select meaningful visuals to communicate our values, redesign our logo, expand our business and much much more! Emily is professional, easily to work with and perfectly understood what we were trying to create. She exhibits her many talents as she takes clients through her flawless process of brand execution. It has been such a pleasure to work with Emily. We would not have been able to do it without her.”
— Vanessa Ortali, Founder TLC.
The Made Better Brand Kit it’s perfect for you if:
YOU’RE A NEWBIE!
You're a new entrepreneur or small business owner (0-2 years in) and excited to create an incredible brand to support your business. You're ready to jump in, but don't really know where to start!
YOU’RE READY TO STOP HACKING IT
You've been DIY-ing or hacking the branding thing for a while—and you are executing some pieces well—but you know that your brand could be a whole lot better.
YOU’RE LEVELING UP
Your brand has taken your business to this point—and now you’re ready to kick it up a notch! Whether your business is scaling or evolving, you need a refreshed or completely new brand to help you reach new heights.
YOU’RE A COVID-PRENEUR
You’re launching a new business or pivoting your existing business and need to get your brand together so you can start bringing in the $$$ during this very unique time.
Emily’s methodical yet gentle guiding process helped me not feel constrained or in a box like I have when building my business information in the past.
I feel energized and supported to share my brand in a way that I understand and believe in!
— Vicki
I have started a few businesses in my life and have never come across a more comprehensive process. This has really helped me to define my brand and get clear on the message I want to present to my audience. I really cannot thank you or recommend you enough. To anybody reading this and thinking of working with Emily, do it! You’ll be sorry if you don’t”
— Elaine
The 4 reasons you don’t have an awesome brand (yet)
Building a stand-out brand isn’t particularly hard to do—if you know what you’re doing. The problem is, most completely capable newbies just don’t know what they don’t know! And, they can’t find a clear brand-building roadmap or expertise beyond blogs with “10 quick tips” that don’t even scratch the surface.
The expensive branding agencies and consultants want you to think that you can’t do this without them. I mean, why would they ever let you in on their winning strategies, processes or formulas?
This leaves most would-be brilliant brand builders with a decision—throw big bucks at the problem (& start a cycle of expensive codependency), or continue fumbling through the dark, google searching, borrowing from others, and burning the midnight oil while frankensteining an incredibly powerful element of their business.
Most entrepreneurs and business owners approach their brand as a purely creative project—not a strategic, serious business exercise. They spitball some names to their friends or marketing acquaintances and find a friend-of-a-friend to design a logo on the cheap. Done, aaaand done.
Again, this is the way most people do it. It is not the way that those super successful brands you emulate do it. When you stop at the surface level, you miss the research, strategy, vision and targeting that lays a supercharged foundation for your brand to grow from. Most business owners aren’t fully happy with their brands because they didn’t complete the deep pre-work that all—yes, all—successful brands not only complete, but prioritize.
This is so incredibly common among early-stage businesses and entrepreneurs. Because you don’t know what you don’t know (See: Reason 1) and are already low on time, cash and inspiration, you start playing the copycat game.
You’ve got some go-to sites and accounts you admire, that let’s say, inspire your brand. Hey, they’re killing it, so they must be doing something right! ...right?
Well, yes, of course. But they’re totally killing the game because they didn’t go around grabbing second-hand ideas. They thoughtfully, strategically built a brand that’s right-sized for them—that expresses their truth, authenticity, style, vision and goals.
And guess what—you can do that too! It’s your choice to be a less awesome imitation of someone else, or become a wildly awesome original that the world doesn’t have yet.
You’ve done the dang thing.
Over many hours, weeks, months… maybe even years. To be honest, you’ve gotten pretty good at hacking the brand thing. But the fountain of creativity and enthusiasm you used to bring to your branding is kind of... dried up.
You’ve reached the point of fatigue. You’re done wearing all the hats in your business and ready to crack the brand-building code once and for all so you can level the heck up.
But hey, many of us—especially those with a can-do attitude and great intentions— have to get to the point of total burnout before we can open up to really solving the problem. Welcome to the bottom, my friend. Now let's get you out of there.
We probably shouldn’t say this, but your brand can be just another box to quickly check off your to-do list.
Just keep in mind that the folks who choose to stay on the surface level also opt out of all the incredible benefits that a truly brilliant brand can deliver to their business.
And in all likelihood, they’ll keep monkeying with the stuff they’ve created and rebrand 2 to 3 times in the next couple years—which continually degrades their integrity, ownability, recognition and ultimately, success.
But here’s the part that really gets us fired up.
Even if you start with the best intentions, and you genuinely want—and intend!—to build a stand-out, magnetic, super-powerful brand…
...the tools, knowledge and expertise that you can actually afford and that will actually empower you to achieve your vision are virtually nonexistent.
So, here’s the thing.
Brilliant branding doesn’t have to be complex, mysterious and out of reach.
If you simply understood how to avoid the biggest missteps that most brand builders make, you could pave a path to make your dreams of brand brilliance a reality. You could finally move into a reality where you've got a solid brand in place that pulls more leads, customers, partners and press into your orbit while you happily work away on building your empire.
The only thing in your way is finding this unicorn brand-building roadmap that shows you exactly what to do, once and for all.
